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This is a non-commercial journal with articles of general interest. Also exciting and informative illustrations about providers of daily needs, as well as destinations with special interest.
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Ashwagandha - Increasing sales worldwide
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- Healthcare and Medicine
"Fit with Ashwagandha." That's the advertising promise, at least. Ashwangandha (Latin: Whitania somnifera) is an Asian berry plant said to be rich in vitamins and possess antioxidant and...
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Fraud and rip-offs by supposedly technical employees.
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- Crime
With increasing frequency, private individuals and organizations in Germany have experienced unexpected phone calls. The caller is a supposed support employee from Microsoft or another reputable...
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The marketing funnel model as a general advertising effectiveness principle
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- Economy
The marketing funnel is a model that visualizes the customer journey from the first contact with a potential customer to the purchase. The model visualizes the process by which a company converts...
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Zolgensma - The most expensive drug in the world
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- Healthcare and Medicine
Immense research costs for a small user-group. There's no other explanation for the over 2 million euros (including VAT) in therapy costs for one person.
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No right of withdrawal when registering an internet domain
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- Web management
Generally, EU consumers are granted a right of withdrawal for online orders. However, there are exceptions for domains.
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Business Administration as Measure Design
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- Economy
The term business administration is used to describe a subject that describes and explains the target and actual conditions in a business and teaches decision-making aids. This is absolutely...
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Basic principles - EU General Data Protection Regulation
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- General IT
Basic principles of personal data and the EU General Data Protection Regulation (GDPR).
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Online Marketing: Funnel and conversion function via landing pages
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- Economy
In the context of (online) marketing, a model and function are important that can sustainably improve the success of a tool, in this case a so-called "landing page." A landing page is a section of a...