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  • Ashwagandha - Increasing sales worldwide

    Healthcare and Medicine

    "Fit with Ashwagandha." That's the advertising promise, at least. Ashwangandha (Latin: Whitania somnifera) is an Asian berry plant said to be rich in vitamins and possess antioxidant and...

    Read more: Ashwagandha - Increasing sales...

  • Fraud and rip-offs by supposedly technical employees.

    Crime

    With increasing frequency, private individuals and organizations in Germany have experienced unexpected phone calls. The caller is a supposed support employee from Microsoft or another reputable...

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  • The marketing funnel model as a general advertising effectiveness principle

    Economy

    The marketing funnel is a model that visualizes the customer journey from the first contact with a potential customer to the purchase. The model visualizes the process by which a company converts...

    Read more: The marketing funnel model as...

  • Zolgensma - The most expensive drug in the world

    Healthcare and Medicine

    Immense research costs for a small user-group. There's no other explanation for the over 2 million euros (including VAT) in therapy costs for one person.

    Read more: Zolgensma - The most expensive...

  • No right of withdrawal when registering an internet domain

    Web management

    Generally, EU consumers are granted a right of withdrawal for online orders. However, there are exceptions for domains.

    Read more: No right of withdrawal when re...

  • Business Administration as Measure Design

    Economy

    The term business administration is used to describe a subject that describes and explains the target and actual conditions in a business and teaches decision-making aids. This is absolutely...

    Read more: Business Administration as Mea...

  • Online Marketing: Funnel and conversion function via landing pages

    Economy

    In the context of (online) marketing, a model and function are important that can sustainably improve the success of a tool, in this case a so-called "landing page." A landing page is a section of a...

    Read more: Online Marketing: Funnel and c...